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Beitrittsdatum: 29. Apr. 2022

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The major growth-inducing factors propelling the growth of the Sports and Energy Drinks Market are taste, brand loyalty and perceived beneficial effects of these drinks. These factors have helped in enhancing their popularity among young consumers. Moreover, consumers have become more conscious about the ingredients used in food and beverages. Due to this, the leading sports and energy drinks companies are innovating sports and energy drinks by adding natural flavors, and ingredients, such as green tea, ginseng, or pomegranate juice. They are also introducing sports drinks fortified with antioxidants, and soy and whey proteins. Apart from this, energy and sports drinks are gaining popularity, especially among the young generation, as the manufacturers are adopting aggressive marketing and branding strategies by associating with popular sports events. Sports drinks refer to beverages containing carbohydrates, electrolytes, proteins, vitamins, and caffeine which help in building muscles and replenishing the fluid lost during exercise or any other physical activity. On the other hand, energy drinks consist of a higher amount of sugar and caffeine






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Sophia Grace

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